Youth
The museum enjoys the cultural dynamic of the Bairro Alto District, predominantly visited by youth and sub-cultures seeking alternative stores, nightlife and art/exhibition galleries, in addition to its proximity to the Santos Design District and various neighbouring academic institutions.

Teachers and Instructors
Working with teachers from various academic levels, from pre-primary to university, will strengthen the museum’s educational activities. Various specific activities are planned to promote awareness and education, and to discover common ground between academic programmes and museum activities.

Tourists
The museum encourages visits, communicates closely with tourism agents and guides, and designs specific activities.

Families
The museum is an opportunity for inter-generational discovery of design.

Designers
Designers are collaborators and key agents in addition to being partners.